The Quick type: When Marie Antoinette mentioned, “allow them to eat meal,” it could are because she ended up being hogging every Michel et Augustin snacks for by herself. Childhood friends Michel and Augustin met in middle school, and, if they found their particular adult 9-to-5 jobs to get unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly ahead 13 many years, therefore the two pals have offices in France and New York and tend to be attracting worldwide due to their snacks, pastries, yogurts, mousses, as well as other desserts created using simple, pronounceable components. The duo also shows aspiring bakers that perfecting the skill of French pastry is actually attainable through their unique recipe books and interactive available house courses. Michel and Augustin’s dream is simple: to really make the world smile and get together over a shared passion for desserts.
The storyline of Michel et Augustin began simply adequate. Two men began palling around in secondary school and became great friends. But, much like many teenage friendships, the two parted steps after graduation to follow their particular routes.
Michel found himself in money in ny, and Augustin had been working in marketing for Air France. But both soon turned into disillusioned because of the 9-to-5 work in the world of business. They reconnected therefore the duo devised a wild propose to find out all 1,263 bakeries in France and develop a guide to ideal confectioneries the united states had to offer. They penned a book regarding it â their particular basic cooperation!
After completing their particular pursuit, in 2004, Michel and Augustin aproned-up and set out on a unique adventure: cooking in Augustin’s kitchen area. Their purpose were to create a type of cookies alongside desserts made out of natural ingredients and love. And, after tirelessly evaluating and tasting more than 300 meals, their own very first mixture was created: the little circular butter cookie. Michel et Augustin came into this world!
The pair discovered quick achievements, and so they always innovate much more tasty designs, instance a decadent yogurt in a bottle, which was found only one time Michel and Augustin noticed their particular prized cow could create above butter. They market items with all the signature “kookiness” and pleasure they infuse within their delicious treats.
Spreading a fascination with French Pastry across the World
Michel et Augustin means more than just producing a delicious cookie. The company is actually bent on drawing from France’s rich cooking history to generate masterful sweets.
“It isn’t really practically snacks â it’s about a passion for French pastry,” mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is related to French pastry methods. We now have a really powerful relationship with pastry making as a company.”
But Lily informed united states an affinity for and expertise of French pastry isn’t only reserved for the item builders (they refer to them as the “recipe staff”) at Michel et Augustin. Area of the organization’s kooky society is actually sharing the enthusiasm and expertise of pastry creating therefore every person in the team, in France and Brooklyn, can prepare are a French pastry chef and do the nationwide examination (usually a “C.A.P.”). This way, everybody is able to be involved in innovating brand-new dishes and talk knowledgeably with enthusiasts, consumers, and customers.
“Once a week in France and when per month in nyc, all of our Banana Farm (“office”) turns into a pastry course where we have been experiencing a vintage program of French pastry and instruction for the official certification,” she mentioned. “It doesn’t matter if you’re an online site developer or even in sales â the chance is actually promoted regarding.”
Though Michel et Augustin offers a more expansive brand in France, the business sticks into exact same basics and concepts of design for every products.
“finished . all our items share is actually an actual attention to style in order to the ingredients,” Lily mentioned. “We focus on the high quality and simplicity with the materials, and try to keep consitently the element number as pronounceable as it can.”
This effects not only in a tasty decadence, but in addition a goody you can easily be ok with ingesting along with your special someone.
A Collection of Treats excellent for revealing along with your Sweetheart
There’s just anything about sharing sweets that starts a single date online day correct or ends a fantastic day. And Michel et Augustin’s projects were intended for only these types of events.
“It really is a moment in time of extravagance after a night out together,” Lily stated. “It really is delicious and made with clean components, and that helps to make the time that much better. It feels very good to engage.”
With so many deserving snacks available, there’s no want to select just one single. While there are many more choices in France â from chocolate mousse to decadent yogurts and, obviously, one-of-a-kind snacks â there’s a lot of available options in the US at the same time.
Lily was rapid to suggest the perfect treats provide to or appreciate with this special someone.
“our very own best-selling cookie is the 4-Cookie Squares,” she mentioned. “they’re like little square tarts, enter three tastes, and certainly will be therefore conveniently provided. We also have Cookie Buttons, which are hazelnut candy processor cookies with hazelnut ganache around. They come in bags of two â one for me, choice for you!”
For lovers whom love their own morning ritual together, Lily informed you Puff Palmiers are an attractive a.m. alternative.
“These include puff pastry and taste like Elephant Ears,” she stated. “they are very light and flaky and ideal for sharing over breakfast with coffee or at tea time.”
Whether your honey tend to be chocoholics or value the fine butteriness of caramel (or everything in between), Michel et Augustin has a worthwhile treat for sharing (or sneaking off with for your own personal clandestine cookie affair).
Become involved during the Banana Farm
Michel et Augustin’s viewpoint is the fact that pleasure of sweets is in the sharing. Therefore it should be no surprise society engagement is actually a large a portion of the organization’s business mission. Everybody is welcomed to cease in and chat (and style snacks) at their Banana facilities (offices) in Paris, Lyon, or Brooklyn.
This mindset began during the very start associated with business and it is part of their center. And Lily noted this approach is exemplified for the business’s available residences.
“Right from the start, Michel and Augustin opened the doorways of their apartment to next-door neighbors, friends, clients, and passersby, for folks supply them opinions, to taste cookies, to taste new dishes they were screening, in order to go out together with them and talk about the things they were undertaking,” she said. “It is a thing that’s vital to united states now.”
Open up house at Banana Farm happens from the basic Thursday of every month in France and New York. Lily informed all of us these occasions provide an easy method the organization provide back again to the city by teaching them about the background and techniques of French pastry.
“We invite every person, household, buddies, clients, and consumers ahead share dishes,” she stated. “We would style exams, focus teams, and play video games. It is a proper neighborhood occasion.”
It is not only fun and tummy-pleasing to go to, but if you do not have a cookie friend, just imagine the rest of the dessert aficionados you might meet on Banana Farm. Most likely, if someone else wants Michel et Augustin treats, you realize they’ve great taste, and you should have something you should bond more than.
Michel et Augustin: focused on Random Acts of Kookiness
In genuine Michel and Augustin kind, the duo began a Random Acts of Kookiness effort to inspire and please the public. From a tribute to Michael Jackson for the cookie square event in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and happiness into all they are doing. You can find precisely why their goodies are very addictive â they may be made out of 100 % natural ingredients and great vibes.
Up then for all the company is actually another cookbook that aims to aid US readers yet others overcome the intimidation associated with French pastry.
“We’re producing a French pastry cookbook the United States, and it’s really about finding pleasure in these very difficult dishes,” Lily stated. “we are busting it down and claiming it can be done. When we can, anybody can, so we’re discussing all of our progress.”
Michel et Augustin normally trying start its famous chocolate mousse in america.
“All of our dream for our chocolate mousse is seduce America’s preferences.”
And, after tasting the company’s cookies alongside treats, the US is actually certainly set for an extended love affair with this mousse.